The synthesized version of our global mission can be summarized as follows:
We improve the lives and health of people
The full version covers our intention to build Alkaline Care from a different management model:
From a more responsible and honest management model, we support an alkaline lifestyle to restore and maintain health.
For this reason our internal mission is summarized as follows:We believe that Alkaline Care team is the most important for us, this is why our internal mission is that our employees feel proud to belong to Alkaline Care, generating a strong commitment and a bond of loyalty and identification with our global mission.
We insist upon three fundamental aspects: first, the sense of belonging through promoting cohesion and building a motivated and coordinated team; the second, active participation in the development of a different and pioneering project; and third, building a dynamic, familiar and stimulating corporate culture.
When we consider where we want to go and how we see ourselves in the future, we envision the following:
Being the leading company worldwide in promoting alkaline life style as well as a reference point for professionals and consumers.
The values that define our way of acting in accordance with our mission can be summarized as: