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Mission, vision and values
Mission
The synthesized version of our global mission can be summarized as follows:
We improve the lives and health of people
The full version covers our intention to build Alkaline Care from a different management model:
From a more responsible and honest management model, we support an alkaline lifestyle to restore and maintain health.
For this reason our internal mission is summarized as follows:
We believe that Alkaline Care team is the most important for us, this is why our internal mission is that our employees feel proud to belong to Alkaline Care, generating a strong commitment and a bond of loyalty and identification with our global mission.We insist upon three fundamental aspects: first, the sense of belonging through promoting cohesion and building a motivated and coordinated team; the second, active participation in the development of a different and pioneering project; and third, building a dynamic, familiar and stimulating corporate culture.
Vision
When we consider where we want to go and how we see ourselves in the future, we envision the following:
Being the leading company worldwide in promoting alkaline life style as well as a reference point for professionals and consumers.
Values
The values that define our way of acting in accordance with our mission can be summarized as:
- Commitment: involved in carrying out our mission.
- Proactivity: We are focused on constant innovation to offer society the highest quality and efficiency of our products and services.
- Service: attention, loyalty, trust and aware of our environment.
- Professionalism: we are committed to excellence. We like things well done.
- Transparency: we communicate with sincerity and consistency.
- Integrity: we act according to all the values of the company.
